In the March/April issue of the Believer magazine, I wrote a review of the Rambo IV tagline: "Heroes don't die...they just reload." Ever since I first saw the movie poster--four years ago now--that tagline has haunted me as a dangerous message of what media tells men: act tough, be invulnerable, hide who you really are.
Here's a link to the full essay at the Believer's site.
